ENTERPRISE PRODUCT DESIGNER
Designing AI-powered enterprise products through an engineering mindset, systems thinking, and product storytelling.
Transforming complex operational systems into
intuitive decision-making experiences.
Engineering Mindset
10+ years building enterprise software.
Systems Thinking
Designing workflows that simplify complex operational decisions.
Product Storytelling
Animation-trained storyteller communicating complex systems through clear narratives.
10+
YEARS
ENTERPRISE SOFTWARE
EXPERIENCE
6+
YEARS
PRODUCT DESIGN
EXPERIENCE
50+
FILM FESTIVAL
SELECTIONS
EXPERIENCE ACROSS
SELECTED WORK
Smart Manufacturing
A smart manufacturing system enabling customer-driven vehicle customization. ​
Impact
80% Operator Task Success Rate
< 1 Min Issue Response
↑ 30% Equipment Uptime​
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Central Design Time
A cloud product that provides an end-to-end view of production processes.
Impact
70% System Adoption Rate
80% Successful Routing Deployment Rate
↓ 40% Routing Errors
Manufacturing Intelligence Hub
An AI-enhanced platform providing a unified view of production workflows, equipment health, and operational decisions (Ongoing).
Focus Area
Information Architecture, Workflow Analysis, Interaction Design, AI-Assisted Workflows
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VIEW CASE STUDY
MY DESIGN APPROACH
Engineering Mindset
Technical foundation helps me understand complex systems, anticipate constraints, and design feasible solutions in close collaboration with engineering.
Systems Thinking
I simplify fragmented workflows, structure information, and design decision-support experiences that bring clarity to operational complexity.
Product Storytelling
Storytelling background helps me structure complex information into clear narratives that help users understand, prioritize. and act with confidence.
BEYOND DESIGN
STORY BOARDING
Visualizing journeys, emotions, and interactions through narrative thinking.
SOFTWARE ENGINEERING
Bridging user needs and technical feasibility.
PALEONTOLOGY
Discovering patterns and connecting the dots.